PLAYMOBIL® was introduced at the 1974 International Toy Fair in
Nuremberg, but with the exception of a single Dutch customer, received
a lukewarm greeting. Using innovative marketing strategy PLAYMOBIL® was
able to move onto German retail shelves by fall. Parents and children
responded uniformly with fascination and enthusiasm, and PLAYMOBIL® has
been a top seller ever since.
PLAYMOBIL® was introduced at the 1974 International Toy Fair in
Nuremberg, but with the exception of a single Dutch customer, received
a lukewarm greeting. Using innovative marketing strategy PLAYMOBIL® was
able to move onto German retail shelves by fall. Parents and children
responded uniformly with fascination and enthusiasm, and PLAYMOBIL® has
been a top seller ever since.
