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Playmobil

playmobil1.jpgPLAYMOBIL® was introduced at the 1974 International Toy Fair in Nuremberg, but with the exception of a single Dutch customer, received a lukewarm greeting. Using innovative marketing strategy PLAYMOBIL® was able to move onto German retail shelves by fall. Parents and children responded uniformly with fascination and enthusiasm, and PLAYMOBIL® has been a top seller ever since. 

 





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